Tag Archives: Hiller’s Markets

Doug’s Rant – An Epic Post About Twitter – November 15, 2013

I’ll be the first to admit I am not a total expert at twitter, but I know a thing or two.  I tweet under several different profiles and I’ve used twitter for almost 5 years.  I didn’t really get it at first, went away from it for a while, and then came back.  These days I feel like I’m starting to get more out of it than I ever have.


Twitter Goes Public, And Why Twitter Is As Important As Ever – Haters Pay Attention:

My initial impetus for writing this was an article that HootSuite (my social media management tool of choice) tweeted entitled the “Top 5 Reasons You Weren’t Supposed to Buy Twitter Stock“.  ICYMI (that’s twitter for “in case you missed it”) Twitter went public and started trading on the NYSE on November 7th, 2013 at $26 per share.  As of this writing a week later it is trading at $43.98 – not a bad start…  Facebook’s IPO by comparison was widely viewed as somewhat of a disaster – not that Facebook is going away anytime soon or in any kind of real trouble, but the point is that for anyone who doesn’t think twitter is a major force they are flat out mistaken.

A Little Bit Of Fun Twitter History

Without going into all the typical boring history-class-type details, this fun and informative article by Ann Handley will give you a peek into the early stages of twitter and how people were somewhat unsure of what to do with this 140 character platform at first.  I think seeing how a platform and the culture of the platform has evolved helps you to use it more effectively.  Ann takes a peek at a bunch of the very first tweets of well known twitter profiles and she reveals how to find the first tweets of any profile you like.  Give it a try!  Here are a few local (Metro Detroit) first tweets for you including ours.  Our first tweet makes us cringe but what the heck….   There’s a learning curve for everyone as you’ll see with some of these.  As for Reflecto‘s first tweet just last year – that’s a true story…

Frameable Faces first tweetDoug Cohen's first tweetReflecto's first tweetOrchard Mall first tweetFirst tweet of the Detroit NewsGM's first tweetFord Motor Company's first tweetHillers Markets first tweetTapper's Jewelry first tweetYoga Shelter's first tweetDan Gilbert's first tweet

Advice From One Of My Gurus

As I said before I’m not sure I’m an expert on twitter, but I think Rosh Sillars is – really I think of him as one of my gurus on all things social media, plus he is a photographer and based in Metro Detroit so I can be sure that his viewpoint is relevant for us.  I just got his new podcast in my email the other day entitled “How Can Twitter Help Your Business?” and it’s worth a listen.  Funny thing is much of what can help your business on twitter isn’t about the specifics of twitter itself but rather your approach to connecting with people and this is true about all of social media.  Don’t forget the social part of social media!!!  Check it out.

A Rant For This Rant, Faves And Tips

Lastly let me share with you a few nuggets of my own before I send you on your way.  You don’t have to agree with all of them and I’m always open to a little healthy debate.

  • I’m not going to get into a whole list of “do’s and don’ts” for twitter here but I just have one big pet peeve “don’t” to rant about which I’ve covered before.  Don’t automate your Facebook posts to automatically post as tweets.  When I see a tweet that has an “fb.me” in it I actually get offended.  It comes off as lazy and often spammy.  It’s one thing to schedule tweets with a tool like Hootsuite to spread them out as long as you’ve actually tweeted them yourself and will be there to reply and engage if someone responds, but it’s another to just automate from somewhere else and not bother actually being on twitter.  My only “exception” to this rule at the moment is Vine – it’s owned by twitter and it’s an easy way to incorporate the 6 second looping videos right into your tweets because of the way they are embedded.  Besides when I send a Vine to post on twitter I’m still making the decision to do it manually so it’s not really automated, whereas a lot of Facebook-to-twitter automation that is out there is done with a setting that is just turned on in Facebook and left on indefinitely…  When I consult with a business or sign on to take over some community management for a brand one of the first things I do is turn that off.
  • Make use of twitter lists to manage your feed based on categories that work for you. This is a great way to set up your own personal topical news wires and manage the volume of tweets that build up as you follow more profiles.  Here are a few of the Frameable Faces lists if you would like to check them out and you will see what I mean – Local Detroit / Michigan, Photography, and Social Media Focused.  A few of my personal lists are Sports, History and Music.
  • There are several ways to connect with us on twitter and we hope you follow all of the Frameable Faces-related twitter profiles.  They are: @frameablefaces, @dougcohen10, @orchardmall, and @Reflect_o
  • Lastly, I think my award to most creative and unique profile on twitter goes to @arjunbasu who writes complete short stories in 140 characters.  I think they’re absolutely brilliant.

I hope you enjoyed this post – it’s not the ONLY twitter “handbook” you’ll ever need but hopefully this will get you started if you’re a newbie and I hope you picked up a little something if you’re a veteran.  Feel free to comment and share and most importantly, go forth and tweet!!!

Relay For Life West Bloomfield 2013 – Team Frameable Faces!

This was the first year we entered the Relay For Life West Bloomfield with our own team and we found it to be a very fun and rewarding experience!  For those who don’t know, Relay For Life is a community fundraising event put on through the American Cancer Society to raise money for research to find a cure for cancer.  We had donated in the past and Ally had attended several of the past Relays.  I have to admit that this was my first Relay, and now that I’ve been I don’t plan on missing another one…

Relay For Life West Bloomfield 2013

Photo Credit Hala Eliya Photography

Go Team Frameable Faces!

As pretty much everyone has, we have certainly been touched by cancer in our families and with our friends and so we thought it was time we did something about it – using our brand and our resources to try to raise money to make a world with more birthdays and less cancer, and for our first year I am happy to report we raised almost $1500.  Just so you know you can actually still donate to the cause for this year’s relay through August 31st if you like at our team page.  We had a few partners worth noting who helped us – we did fundraising days at Zoe’s House Of Pancakes and Leaf & Berry, and Hiller’s Markets donated fruit which we made into fruit kebobs and sold at the Team Frameable Faces tent at the Relay.

Disclaimer – the following photos were snapped with a Droid and are of varying quality, but they are included here to tell the story of the day.

We started with a fruit kebob-making party here at the studio Friday night June 7th…

Relay For Life West Bloomfield 2013

Fruit Kebob Party!

Relay For Life West Bloomfield 2013

Joel Ben-Moche cuts up some watermelon! Yum!


Then Saturday morning started the Relay with the walk of the survivors…

Relay For Life West Bloomfield 2013

Walk of cancer survivors

We spent the day manning the Frameable Faces tent with our team!

Relay For Life West Bloomfield 2013

Fruit Kebobs!!! Get your fruit kebobs here!!!

Relay For Life West Bloomfield 2013

Frameable Faces Senior Carly Simko shows off her awesome decorations!

Relay For Life West Bloomfield 2013

JC Sidaway sells origami canoes to raise money to fight cancer!

Several dignitaries came to the event including Senator Debbie Stabenow…

Relay For Life West Bloomfield 2013

Senator Stabenow addresses the crowd

Okay this was amazing….  on a day when people spent a lot of time remembering those who lost their battles with cancer an amazing rainbow circle around the sun appeared directly above the event….

Relay For Life West Bloomfield 2013


We then decorated luminaria bags in memory of those we’ve lost, and then the entire track was ringed with lit bags at night time while everyone walked a lap in silence.  An extremely touching and powerful moment.

Relay For Life West Bloomfield 2013

Team Frameable Faces luminaria bags

Relay For Life West Bloomfield 2013

Luminaria bags lit with candles

Parting Comments

The Relay is a 24 hour event and Ally and I spent about 17 hours there.  Now that I’ve done it I get how special it is.  I don’t have a good reason why I hadn’t been before.  There was a nice turnout of people, but frankly there weren’t enough.  There is no good reason or excuse for not going to your local Relay For Life.  You don’t have to have the means to donate huge chunks of money in order to attend.  No one will hound you to give.  But you certainly can give, and you can certainly support the cause even if it’s in spirit.  Even if you just come hungry and eat at the Relay – every bit helps.  You will see a ton of people you know and you will feel a really nice sense of community.  As for Team Frameable Faces this year was a good start but we can absolutely do better.  We truly hope you will join us next year as we come together again to CELEBRATE, REMEMBER, and FIGHT BACK!