Why is social media so quiet lately? It just doesn’t seem to me that there has been a lot going on. Let me explain. For a few solid years there it seemed like it was the “golden age” of major platforms – such as:
- Facebook Pages switched over to “likes” from fans in April 2010 a month after we set up the Frameable Faces page.
- Instagram launched on October 6th, 2010 and we joined it in May of 2012.
- Pinterest launched in April of 2010
- Snapchat launched in September of 2011 (more on that in a minute).
- Google Plus pages for businesses launched in October of 2011 and they added Google My Business last June.
- The major Twitter redesign launched in April 2011.
- Vine launched in January of 2013 and at the time we had to wait until June for Android since T-Mobile didn’t have iPhones yet.
Since then……not a whole lot.
All of those platforms seem to still be thriving and growing as a general rule and it has now been two years by my count since a new “major” platform has made a splash.
Is a lull a good thing?
I can’t decide if I like the fact that it’s been a little quiet or not. The thought of feeling like I have to manage additional platforms can be stressful especially if we are only adding more and not dropping any, but the rush of starting out on a new one is exciting and a lot of fun. For example I was pretty excited about Pano Perfect which I thought might be the next big social photo sharing platform but that one has gone nowhere… I hear people talking about Swipe and sure there are others. We can debate all day about what a “major” platform is – I am not using any scientific criteria here… I’m just ranting after all. Feel free to jump in in the comments and add your two cents. What do you think is the next big thing? I want to know.
Meanwhile Snapchat is the one I’ve been thinking about a lot lately. Of the big ones I listed it’s the one that we don’t have an official Frameable Faces profile for, and after weighing it I don’t know if it’s right for us as a brand at least for the moment.
Edit*** – A Curve Ball
I wrote that last paragraph earlier today and one of our spokesmodels just happened to pop in to the studio and we were chatting about Snapchat since it was on my mind, and I think I just changed my mind again. She showed me a couple things that convinced me that it could be a good platform for us. For example I didn’t realize how it notifies you how many people have viewed your snapchat stories and which people viewed them. So look for it – my wheels are turning now!
So as it turns out I have Snapchat to work on. I started out wondering why it’s been so quiet in social media, but now that I’ve got another platform to play with I’m hoping things stay quiet for a bit!