Tag Archives: Small Biz

Why Local Brands Should Be Killing It On Facebook Live – Periscope not so much…

Recently I wrote an article here on the blog comparing and contrasting live streaming platforms to help people make some informed choices on which platform to consider between Facebook Live and Periscope for different types of strategies.  It’s a solid piece if I do say so myself and I enlisted 4 people in the social media / entrepreneurial game I respect to include their take.  That article is still on point and relevant, but this is basically a part 2 digging into a main advantage Facebook Live has for local brands.

Facebook Live

I’m seeing more and more jarring evidence lately that points to Facebook Live as the best opportunity for small businesses and especially brick and mortars that operate mostly on a local level like us.  Now to be clear, here at Frameable Faces we are NOT planning on “switching” to Facebook Live from Periscope overall.  Periscope is still our first love for live streaming and our favorite especially for our Doug & Ally Morning Show that we start most of our days with.  We don’t have plans to change that.  But something happened this past Saturday that cannot be ignored as an obvious example of why Facebook Live is starting to pull ahead for our strategy as a photography studio as opposed to morning show hosts.

We broadcasted parts of an amazing photo session with twin babies…

Saturday we did a photo session here in the studio for twin one month old babies.  The article with sneak peeks from that session will be available here on the blog soon.  We did a bit of live streaming of the session and it was just cuteness overload!  We’ve had plenty of babies in the studio and plenty of twins, but never twin babies!  We started with Periscope and we even mentioned to our Periscope community earlier in the morning that we might go live in the afternoon with twin babies.

Periscope Results:

We Periscoped for 13 minutes and 13 seconds.  68 people watched it live.  Everyone was genuinely enjoying it.  People were commenting.  Since the broadcast ended 39 people have watched the replay (7 more since the screen shot below) – most replay views on Periscope happen within 24 hours of a broadcast on the app.  This is all fine – it was a fun scope and over 100 people got to enjoy it – nothing wrong with that at all!  Here are the analytics provided by Periscope:

Facebook Live

One more sidenote – as you can see above the thumbnail (the representative image from the broadcast) is me with a relatively silly face.  NOT the amazingly cute twin babies from the broadcast.  I have pointed out how important it is to be able to choose a custom thumbnail to the Periscope team but they haven’t made this a priority.

Facebook Live Results:

We then went live on Facebook Live right after the Periscope broadcast for 8 minutes and 29 seconds.  There were maybe 5 – 10 people who tuned in to watch live.  There weren’t many live comments if any…  Granted we don’t broadcast on Facebook Live often or at regular times which can contribute to a small live audience, plus there are delays on the comments and it’s not as fun of an experience on Facebook.  BUT…..  I tagged Carlos (the dad) in the post who then shared the post and tagged me and his wife Gina in the post (he only tagged me and not Ally and me him and not Gina because he and I did the FB friending exchange) and then I went back and tagged Ally in the post, and then all his friends started to see the post in their feed, and a few of them shared the post, and then more people saw the post, and more and more people liked the post, which Facebook likes, so Facebook showed it to more people, and then a few more of those people shared the post, and so more people saw the post and they liked (and loved, and haha’d, and wow’d) the post and commented on the post and Facebook liked that even more so Facebook showed it to even more people and pretty soon the video had reached 3648 people and 2129 people watched it.  Oh and there’s definitely a chance some people watched it because I chose an image of Harrison and Henry surrounded by Ally and their parents to represent the broadcast as you can see below (as opposed to just my face with a weird expression which I didn’t choose).

Facebook Live

When a Periscope broadcast ends it just sort of fades into the distance of the feed of ended broadcasts…  When a Facebook broadcast ends that’s when it starts to get going if it’s worthy of watching.  In the case of Harrison and Henry boy did it get going….   let’s look at a few more stats which Facebook provides in about 200 different ways, sliced and diced – more information than you would know what to do with about the demographics of who watched – age, gender and a lot more.  With Periscope you have to use third party apps like Fullscope or Eggdrp (both great by the way) to get any analytics worth a darn.

Now check THIS out.  Here’s a visual representation of the viral nature of a really good Facebook Live video that I described in my run on sentence above (which was done purposely for emphasis haha).  

Facebook Live

This broadcast was the only one in the time frame of this graph.  Note how the views climbed on the third and fourth days…  the broadcast was on Saturday May 20th, but on Tuesday May 23rd 653 people watched it!  You can see it spreading and the buzz growing!  But wait there’s more….

Remember the emphasis in the title of this article is on local brands right?

Facebook Live

This graphic shows me that 70.3% of the total minutes viewed of this video were viewed in MICHIGAN.  Our studio is IN Michigan.  This is the core of our target market for studio portraits from a practical standpoint.  That’s who we’re reaching on Facebook – lots of potential clients who are friends of Carlos & Gina and friends of friends of Carlos & Gina.  We have a physical storefront where we take pictures and it’s in West Bloomfield, MICHIGAN.  On Periscope our audiences are 10% from Michigan at best and that’s probably very generous, not that there’s any data anywhere that tells me this conclusively.  Now once again – that’s fine – we love our international community and the friends we’ve made around the world on Periscope – that’s part of what’s amazing about Periscope.  We’ve traveled to photograph people we’ve met on Periscope which has been amazing and we’re even expanding our photo restoration business to clients on Periscope which isn’t bound by geography.

But if I’m advising a new local brick and mortar store on where to start broadcasting live and build community to get more people showing up at their door and becoming clients, I’m recommending Facebook first.  I’m not saying don’t do Periscope per se, but if I’m picking one it’s Facebook.  If I’m recommending a platform primarily to see the world, and have an amazing time for entertainment purposes and making new friends from everywhere, I’m still recommending Periscope.

Since we started broadcasting on Facebook (which we made a part of our strategy well after Periscope) we have more people saying “Hey I saw you guys doing one of your live uh…video things – like online!  Looks like fun!”  And I always would ask “Oh cool!  On Periscope?”  and they would say “On what?” and then I would say “Oh wait maybe you saw us on Facebook (remembering that yes we go live on Facebook now too)” and then they would say “RIGHT! Yeah I saw you on Facebook!”  You know why they say that?  Because EVERYONE IS ON FACEBOOK.  Some are on Twitter where you can also catch Periscope broadcasts but not nearly as many and fewer still are actually on the Periscope app.  When we started broadcasting on Periscope on March 31st, 2015 it wasn’t long before we were sure that within a year or two everyone would be on Periscope because it’s that amazing.  Well we still think it’s amazing – we were right about that.  But shockingly to us most people walking around on the street – the people we want to walk into our mall and into our store – yeah those people – still don’t know what it is.

These two broadcasts of the twins were done back to back, one right after the other with the same subject.  Vastly different results.  Results that favor Facebook Live for small local brick and mortar businesses.  It’s the most obvious example I have, and while one example doesn’t necessarily prove anything, I can tell you that the conclusions I’m drawing here are not just based on this example alone…

Food for thought.  For you live streamers – what do you think?  There are more layers to this topic to be sure but I’d love to hear your thoughts…

Frameable Faces Photography
Doug Cohen provides social media training and services and can be reached at the following:
Mobile: 248-346-4121
Frameable Faces Photography is a small biz retail mom & pop shop of Doug&Ally Cohen located in the Orchard Mall in West Bloomfield, Michigan, United States Of America!
Ally & Doug can be reached at the studio at tel:248-790-7317 or emailed at mailto:info@frameablefaces.com
Being “Frameable” is an attitude, a community, a way of life – a life you would want to celebrate and display on your walls for all to see!  Tell us… ARE YOU FRAMEABLE?
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Doug’s Rant – Image Quality ISN’T Everything On Instagram (and more)

Yes it’s that time again… time to RANT.  I have 4 basic topics to cover so let’s get to it.

Rosh Sillars tweeted the link to an article about Instagram this morning written by Andrew Hutchinson for Social Media Today which I thought was good.  You should read it.  Now while I do NOT disagree completely with the idea that image quality is everything for certain strategies on Instagram, I do disagree with this as an overall statement.  So those of you who know me will know that I feel the need to respectfully present the counterpoint in the spirit of healthy debate.

Three reasons image quality isn’t required on instagram:

  1. Think about the name of the app – INSTAgram.  The “Insta” in Instagram implies an instant and spontaneous sharing of photos made right from your iPhone.  Granted you can post images that aren’t taken with your iPhone but the app is clearly designed with that in mind with the basic camera and editing interface in the app.  Many brands post professionally crafted and edited images on Instagram with a ton of attention to detail to the author’s point and it works for them.  But sometimes when you capture something fun and immediate you might not have it set up for perfection, and that’s actually what can make an Instagram perfect.  I would take it a step further and say that even as a photography studio our strategy on Instagram is typically not to show off our finished work here but to rather bring people behind the scenes and have fun, which leads me to number two…

    Image quality

    NOT a professional photo!

  2. Instagram is social.  Perfect art might not always be.  A collage or a funny incident can tell a story or start a conversation – an interesting one.  A perfect photo can too I suppose, but when you go to an exhibition or art museum they don’t hang a white board with a marker under the display for people to engage and leave comments.  Tell a story and have fun with your followers and don’t always worry about the quality of the photo.  To borrow something that Mark Shaw (one of my favorite Periscopers) might say, it’s not Autogram – don’t just broadcast perfection at people to show top quality.  Now don’t post total garbage either, but keep the focus on being fun and social.
  3. There is a ceiling on how awesome your images can be for your following because of the platform.  Many people are looking at these images on an iPhone.  Is that really the best way to see a professional photo?  It’s not a bad way per se, it’s just not the best way.  An EZ Bake oven isn’t the best way to bake a top notch cake, but it could be the most fun cake of your life if you do it with a child.  Our clients come to our studio to get images to hang as their centerpiece on a wall – not just to look at on their iPhone.  So once again – don’t always worry about the quality.  You typically can’t show off the very best of a quality photo on an iPhone.

Okay moving on…

Why I Don’t Like Email Lists

This is another one I go against the grain on.  I do not like email lists.  I’ve never sent out regular email newsletters or tried to build an email list of clients.  I’m not saying they don’t work, I’m just not interested in sending emails to clients.  Email has been around since well before social media existed, but it’s done on a computer or some other electronic device so it’s not as old school as say, junk mail, so let’s call it “post-old school”.  I suspect it works largely as a numbers game – not because getting another email is sooooo awesome.

Will YouTube come back for brands?

I’ve been posting more video to YouTube since I started Periscoping.  I like to repurpose some of my scopes and upload some of my tips to our YouTube channel.  It has led me to hang out on YouTube with a renewed sense of purpose as a brand, and I’ve connected with people on Periscope who are doing the same.  When I went back to the channels and brands I had subscribed to before I saw that many of them hadn’t posted anything in months, but I think this could change…  Just my guess – this is one where I’m just wondering aloud.  This is a whole other topic in itself on ways to effectively build your brand on YouTube which I’m exploring in new ways now.  I’ll keep you posted.  What are your thoughts on this?  Do you subscribe to channels and organize your YouTube channel with playlists?  As an individual?  As a brand?  Are you social there?  Subscribe to our channel and let’s connect!

Image Quality

Yes I’m slightly addicted to Periscope

Of course it comes back to the game-changing monster that is Periscope.  I wrote a post for MCP Actions about 5 very specific ways you can use Periscope for your photography studio… and I also wrote a post here about what you need to know about Periscope (so far) back in April.  At this point I’m totally hooked – I’ve built some great relationships in ways I never did before on any other platform.  I notice however that many people still don’t know what it is yet and haven’t given it a try, so I think I’ll be writing another post soon about what you can accomplish with Periscope.  The people who aren’t early adopters might want to know what the “why” is…  While I’m at it I may write one about who you should follow there.

That’s it for now – I’d love to hear your comments on this whether you agree or not.  Thanks for reading and join me on Periscope where we can discuss these further!