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Tag : Jay Baer

09 Feb 2013

When Should You Promote A Facebook Post? Part 2 – Results

Last month we wrote a piece about when to promote a facebook post which included a case study, and we mentioned that we would post a follow up with the results. For starters let’s just say the results were…..  successful to a degree but also a little mixed and confusing.  We spent $15 and it did seem to reach a lot of people.  From that standpoint we feel like we got what we paid for, but there are plenty of […]

18 Jan 2013

When Should You Promote A Facebook Post? A Case Study

This is really a follow up post to “Restoring History” which focused on photo restoration.  Here is a little social media strategy discussion – as of this writing the strategy for the “Restoring History” post is in a test mode as we speak, and hopefully we can get some results we can learn from as we go along…. The Option To Promote A Facebook Post For those who may not know, Facebook rolled out a new tool a few months […]

07 Nov 2012

Facebook First Aid For Brands – How To Survive The New Changes

I wrote a guest post back in May for The Collective where I echoed the predominant thinking about how your blog (and website) should be the center of your online universe since you own them, as opposed to your pages on Facebook and Twitter that you don’t own.  You don’t know what might happen with those sites and you can’t control it.  Well something indeed happened to Facebook… Money changes everything. The short version is Facebook went public, it didn’t go […]