Category Archives: Business Practices

5 Totally Legit Reasons You Should Join Our Patreon Page!

Patreon is described in Wikipedia as “a membership platform that provides business tools for creators to run a subscription content service, as well as ways for artists to build relationships and provide exclusive experiences to their subscribers, or “patrons.”  We have our own Patreon, we are working really hard on it and we believe in it.  We hope you will join us and here are 5 totally legit reasons why you should.

Patreon

5 Totally Legit Reasons Why You Should Join Our Patreon Page

 

First of all, Patreon itself is really cool.

Let’s just talk about Patreon for a second if you aren’t familiar with it.  It’s a great website as well as mobile app that is growing and adding features and opportunities constantly.  You can find creators of all sorts to connect with there and subscribe to their page for anywhere from one dollar to $15 per month (and sometimes more for really big rewards) just for various levels of fun basic content.  Artists, musicians, comedians, business gurus, podcasters, vloggers – you name it.  And the creators who rely on this platform to make a living at what they do are generally really thankful for their communities who subscribe for their content.

As an end user you can go on the desktop version and even better download the mobile app.  The creators you subscribe to can upload video, audio, photos, livestreams, links, polls, stories, or just text  right to the app.  So you can listen, watch, comment, and interact with other fans & followers all from your smartphone.  You can access all of these things on demand as you like – a great way to support the people you enjoy on the go.  You’ll love it. 

Keep in mind that the best creators on Patreon typically have YouTube channels, blogs, Instagram and Snapchat, and a whole variety of profiles online where they’re sharing free content, but the ones who do it right are giving extra rewards and exclusive content to their patrons because the patrons are paying for it – they definitely appreciate your support.

As for OUR Patreon page, we’ve already posted a TON of stuff there…and we’re adding more.

We aren’t messing around.  We are off to a solid start with a handful of subscribers and we are working really hard to create content exclusively for Patreon.  Heck, part of the impetus for starting Patreon was the fact that people were asking us on our Periscope 📷Doug&Ally📷Morning Show!🎙☕ to do a podcast.  While we thought that would be fun we figured at some point it has to be sustainable for us to keep adding content that isn’t exactly our core business of photography.  Yes our content highlights our brand and is great for promotion but certain content in and of itself has value if we do it right and there are only so many hours in the day – as I said it has to be sustainable.  We felt a podcast along with some other things would fit the bill… so The📷Doug&Ally📷Morning Show!🎙☕………Podcast!  was born…

Patreon

We are having a blast with the podcast, and a shout out goes to the amazing Olivia Thai who supplied the little impromptu beatbox intro that you hear at the beginning of each one which we literally pulled from when she called into our morning show one day!

Meanwhile, we have SO much else to offer, and so we’ve been pouring ourselves into creating content for Patreon much like the courses we have taught here at our studio such as Doug’s teachings in his “2 Hour Social Media Class” and Ally’s “Photography 101” class.  People who follow us outside of the Metro Detroit area had been asking for a way to learn from us or get online courses and now Patreon gives us a way to do that with in-depth tutorials that we upload there.  The feedback on these has been solid (more on that in a bit) and we’ll even take requests on topics that our Patrons want covered specifically.  We do some of these with recordings of our computer screens while we’re walking you through how to create social media content or how to edit a photo in Photoshop.  These are great because you can access them on demand, at your own pace and you can watch them repeatedly.

We’ve added a few other exclusive series there too such as “Entrepreneur Life” where we talk about the highs and lows, thrills and challenges of having your own business – things that we’ve learned and sometimes the hard way…  We even include the occasional blooper!  As of this first writing we are at over 40 pieces of content total, available at the various levels.

You may find if you browse around Patreon overall that there are some who use their page simply as a donation mechanism – a way for their followers to contribute money to support what they are already doing elsewhere.  Not calling anyone out specifically or saying that’s bad per se…  But that’s not our strategy.  If you’re paying for our Patreon, you’re getting your money’s worth ON Patreon.  We’ll even send you a 📷Doug&Ally📷Morning Show!🎙☕ bookmark at the $5 level and up!

Our Patrons Are Happy – they are validating what we are doing there – so take their word for it!

We are getting great feedback so far and there are subscription levels for everybody – from just $2 per month to be included in our private Periscope group – this is a great thing by the way.  Sometimes we just go on Periscope live in a private broadcast just for our Patrons to get feedback, chat or we’ll even livestream there under our own personal profiles @dougcohen10 or @AllyCohen_1 if we feel like waxing poetic on our own passions like music, history, football, parenting – whatever, and the patrons are really enjoying this.  We are getting great feedback so far at all of the various reward levels.  Take a look at some of the comments from the page…

Podcast

Patreon

Tutorial on Twitter Lists

Patreon

Tutorial on Canva

Patreon

Random Blooper

Patreon

Participation and Community is at the heart of what we do – Patreon is a shining example

We’ve always said we are all the Frameable Faces – sure it’s Doug & Ally – we own the business.  But we’re part of the community just like everyone else, and it’s our peeps that make our studio and it will be our peeps that make the Patreon page too.  Our friend Gareth from the UK is “Pliny The Round” and he’s already been posting in the “Community” tab on the Patreon which is awesome.  The people do and will continue to shape the community there.  We’ve had Patrons make suggestions for things to include in the Podcast and we frequently reach out for feedback.  At this point we are toying with adding Discord to our page (an app much like Slack that gamers have traditionally used for group chat and voice to text around certain topics) which can be integrated with Patreon.  Just another way to bring the community closer together – so we’ll see how Discord plays out.  Regardless, with Patreon since people are subscribing everyone has a vested interest in making it great!

When we share tips we don’t hold back – we pour out our knowledge…

We don’t really horde our secrets.  We subscribe to the idea that sharing helps the community, it helps the industry whether that be social media or photography, and we never have just one main magic sauce really anyway.  Once we’ve shared the sauce we’ve already concocted the next one.  We’re always concocting a new sauce and improving the current sauce, and just because someone took our sauce and tried to make it doesn’t mean they’ll make it exactly how we made it.  If by chance they made it better than us?  Well than that will just give us something to shoot for won’t it?

If you like the way we do things and you think you could learn from us, you will at our Patreon page.  We promise.  Thanks for reading and we hope to you see you there!  We won’t let you down!

 
BECOME A PATRON!  Subscribe at our Patreon page for tips, tutorials, podcasts and even individual coaching on your photography or social media!  
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Frameable Faces Photography
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Frameable Faces Photography is a small biz retail mom & pop shop of Doug&Ally Cohen located in the Orchard Mall in West Bloomfield, Michigan, United States Of America!
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Ally & Doug can be reached at the studio at tel:248-790-7317 or emailed at mailto:info@frameablefaces.com
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Being “Frameable” is an attitude, a community, a way of life – a life you would want to celebrate and display on your walls for all to see!  Tell us… ARE YOU FRAMEABLE?
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Join the Frameable Faces Community – sign up for our email newsletter for the best of the week in the Frameable Faces World!  Click here!

 

 

Comparing Facebook Live to Periscope – Which Is Better For You?

As you know social media is my thing.  I spend the majority of my time creating content to put out online for our studio and other businesses from time to time.  I train people on how to use social media and very often the photography business leads to discussions about branding with our clients who come here for professional headshots to market themselves.  So it makes sense for me to write articles on the things I learn about smallbiz marketing and in this case we’ll be tackling our two primary Live Video apps that we use – Facebook Live and Periscope (which is also the platform that is owned by and powers Twitter Live).

Facebook Live

If you follow us at all or have been to this blog before you likely know that we are heavy live streamers on Periscope and more recently Facebook Live as well.  There are plenty of other Live Streaming platforms (Instagram, YouNow, Twitch, Busker just to name a few) and several popular ones which have already come and gone in the last two years (Meerkat, Blab.IM, and MeVee to name a few).  For the purposes of this article I am limiting my thoughts to Periscope and Facebook Live.  Just a little bit of comparing and contrasting of the two to help you understand the differences and how you might use them both (or not).  Let’s start with the “feel” of each:

The “Feel” of the two platforms and the Live element

Periscope

Part of the reason we just enjoy Periscope more is because we have always found it to be a much more visceral experience.  The sense of community is significantly stronger because the comments are flowing in real time.  As a viewer when you type a comment in, the broadcaster sees it immediately and you can become a true part of the flow and the conversation.  In addition you can tap on someone else’s comment and comment directly to them, so the conversations that happen between all the viewers make it a much more social scene.  If you want your broadcasts to be more interactive with a lot of audience participation Periscope has the edge.  Besides, Periscope is a Live Video platform and community…..and nothing else.  The people who find you there are generally looking to interact with a live broadcaster.  That’s the only reason they go to that app because that’s all that’s there.  You can tap the screen to give “hearts” that float up the side of the screen and they accumulate.  It’s like a colorful fun applause!  Periscope is very much “for the moment”.

Facebook Live

Facebook Live is not as enjoyable as Periscope for us, but what it lacks in feel it makes up in effectiveness in other ways (more on that in a bit).  Meanwhile most of what Periscope is Facebook Live is not.  The comments come through in a delay.  It can take a while for your broadcast to be seen in the feed among all the other status updates, memes, tired political arguments etc.  Heck Facebook even tells you “keep broadcasting – we’re building an audience for you” or something to that effect as if to admit “we know no one is probably here yet but just keep going” hehe…  The viewers can tap a “like” button (along with the other emotion buttons) but they float upwards a bit and then awkwardly make a left turn zooming sideways and they don’t accumulate.  They are actually more distracting then fun.  As a viewer you can’t comment directly to another viewer – you can “like” a comment or just use the person’s name you’re talking to and comment to them assuming they’ll see it, but it’s just not the same.  You end up a little closer to “watching mode” than in “active participation mode” in my opinion.  Now as a broadcaster if you would rather have the space to talk and present without the distraction of comments or expectation of the audience of you responding to all of their comments in real time than this could be a better platform for you.  Sometimes when I want to show our clients and potential portrait clients examples of what we’re doing I’ll broadcast here.  The video becomes a little bit more of a distilled version of our services without the shenanigans – more “professional” if you will.  If Periscope is “for the moment”, then Facebook Live is “for the news feed”.

Reach

Periscope

For us Periscope has a broader reach globally.  We’ve grown our community way faster than we ever have on Facebook and our viewers come from all over the globe.  New people we don’t know pop into our broadcasts from various countries every time we go live, and that just does not happen on Facebook.  The audiences started to grow pretty fast on Periscope and we have over 21,000 followers on Periscope which is way more than any other social media platform for us by far.  We gained over half of those from making the “trending list” on the app, but even without that we grew more followers organically than anywhere else in the span of less than two years.  By comparison we have only 1652 followers on our FB business page.  Our Periscope broadcasts tend to average between 500-2500 viewers live and then usually another 50-100 who watch the replay, but people only watch the replays usually for just a few hours after the broadcast is over.

Facebook Live

Our Facebook Live viewers tend to be more localized because our following on our business page has been built over several years mainly with our local clients.  So the makeup of our audience base is much different.  Most of our actual photography clients are not Twitter or Periscope users, but almost all of them are on Facebook.  As I mentioned before depending on the nature of your business model your audience may look way different from another business.  But here is where Facebook Live starts to reveal some major advantages – you can extend the reach quite a bit after your broadcast is over by tagging people in the video and boosting it in a very targeted way just like any other status update.  This is a big advantage for Facebook Live.  You can reach however many people you like for as many days as you want if you want to spend a few dollars to boost it – it’s not that pricey for a little boost.

Repurposing and Editing in the App

With either of these apps you can mirror your smartphone with a desktop and record the broadcasts with the comments intact or just save the raw videos to your device, edit them and repurpose them wherever you like.  But within the apps themselves being able to edit and extend their life can be a big benefit.

Periscope

You are extremely limited here.  You can have a Periscope go out as a tweet and you can then retweet it if you like.  You can embed the broadcast from Twitter into a blog post which we do all the time, or you can pin your broadcasted tweet for additional exposure so it’s at the top of your page if people visit your twitter profile, but those are your main options…  You cannot choose or change the thumbnail image that will represent your broadcast in the feed, nor can you tag people after the fact.  

Facebook Live

To me this is where Facebook Live really shines and why I said earlier that Facebook Live is truly for the newsfeed.  Once you’re done with the broadcast you can go back in and re-title the video, tag people who may have appeared in or been mentioned in the video, you can give the video keyword tags for searchability, you can select from 10 random thumbnails Facebook generates or upload your own.  These screenshots say it all – all of this is available in post-production right in Facebook.  NONE of this is available with Periscope.

Facebook Live

That’s the first drop down, and then if you select “Edit Post” you get this…

Facebook Live

Notice above that I selected “8/10” or the eighth thumbnail of 10 choices.  I picked one of Ally and Angela gazing at baby Aubrey – so cute!  With Periscope if the image it gave me was a bad angle of my face (is that possible?  haha) I’d be stuck with it and it wouldn’t represent the content at all.  So there are tons of options…. and with the overall audience on Facebook and the continued resources Facebook pours into Facebook Live you can’t really ignore it even if Periscope is way more fun.  Keep in mind that these are just the basics – you could easily write a book about how to use both platforms.

But don’t just take my word for it.  I reached out to 4 different pros who are my peers and friends.  We’ve met all of them through live streaming on Periscope.  All 4 of them continue to use both platforms consistently so I knew they would be perfect for this article…

What others are saying…

Rachel Moore

Facebook Live

Founder of really.social, founder of #LetsLivestream & Letslivestream.live, and #BusinessUnusual & businessunusual.live

“Facebook Live may be touted as the best platform for overall livestreaming, but Periscope is uniquely poised for authentic engagement. If you miss a comment on Periscope, you missed it. Facebook is more asynchronous, allowing users to revisit threads and comment after the video has ended. However, both platforms have quality content in mind as they continue to expand production capabilities for their users.”

*Doug’s note – notice Rachel’s take on the difference in the type of engagement which basically echoes my take about Periscope being “for the moment” and Facebook “for the feed”.

Leslie Nance

Facebook LiveCancer Survivor, host of amazing cooking shows and food blogger at go2kitchens.com, shorty awards nominee 2017

“Periscope is where I gather my followers with my show “Lunch with Leslie”. There is less clutter on Periscope and I have found it easier to build a very authentic following there. I broadcast on schedule, every weekday at noon. After a few visits they want more so I ask them to sign up for my VIP page, g2kvip.com which amounts to a ton of freebies and they get access to a private Facebook group. This is where we continue the conversations after the Periscope show.  It’s a powerful community building tool.  I do live FB broadcast in the private group that are directed at my fan base and what they want to hear.  It is a great way to keep the fly wheel turning.  I love Periscope! It’s real time genius in my opinion!  Facebook Live is a good tool but it would not be where I would send someone that is new to live broadcasting, UNLESS they had a huge fan base there already.”

*Doug’s note – Leslie refers to Periscope being “real time genius” – for the moment!  FB Live is where she is going deeper to continue conversations and conversions with a private FB group.  Leslie takes advantage of the ability to broadcast directly to her FB group which I didn’t even get into earlier – that’s a BIG deal (you can create groups on Periscope to broadcast to as well but they are not nearly as effective as a FB group).

John “Chocolate Johnny” Kapos

Facebook LiveSmall Business owner of Perfection Chocolates in Sydney, Australia, speaker and business advisor at chocolatejohnny.com

“Facebook Live is total business so Perfection Chocolates only does chocolates and sweets there – customers, behind the scenes, products, promos etc. etc.   I’ve got a separate Chocolate Johnny FB Live and on that I do more of the fun stuff but not as much.  I don’t use it as much.  I use Periscope Chocolate Johnny totally for everything,  BUT – the big thing is I’ll say to everyone ‘hey guys go to my FB Live at Perfection Chocolates in a half hour and I’m going to be there showing you some products or sales or discounts’ – something like that.  So that’s the great thing – when you’ve got 4-5 thousand people watching you can get an extra 10-15 people coming over to a FB Live broadcast”

*Doug’s note – notice this is somewhat in line with my comments above that you can present your services without as much distraction on FB live – it seems to me that’s Johnny’s strategy in the last part of his comment is to bring people from the fun Periscope show over to FB Live where he can present his services and products and some good conversions can happen.  He has fun on Periscope but FB is more business.  See a pattern here?

Tawanna B Smith

Facebook LiveDigital Marketer and speaker – owner of MGT Travel Media and travel blogger and planner – creator of Mom’s Guide To Travel

FB Live and Periscope differ greatly on the engagement side for me, personally.  I am still in building mode with FB Live on business page so the viewership and live video interaction is low.  If I were to go live on my personal page it’s a completely different experience because I have way more friends than I do fans and the notifications work more in your favor on your personal page than they do on your business page. The benefit of using Facebook Live over Periscope is the ease of repurposing the content, receiving comments even after the live broadcast has ended, the number of third party tools built specifically for Facebook Live, and the advertising angle (advertising before you go on, setting notifications, advertising a live video after it’s done, and soon-to-come mid-roll ads). I’m not sure if Periscope even has any of this stuff on the horizon but I do love the in-app singular purpose of Periscope that evades Facebook which is now trying to be all things (social) to everybody.

*Doug’s note – Tawanna emphasized the advertising angle and the ease of repurposing the content on FB Live, including the fact that viewers can continue to comment after the broadcast is over (another great point in FB’s favor) but once again she goes back to that “in-app singular purpose of Periscope” that FB Live just doesn’t have.

I encourage you all to click on the links and follow these brilliant creators on all the different platforms wherever they are!

So Which is Better?  Who wins?

Well I guess it depends right?  Who’s the winner between an apple and an orange?  I don’t think there is a winner here per se.  What are you trying to accomplish?  Let that guide you as to which one “wins” for you.  As I have mentioned we use both for different reasons and will continue to do so.  Please comment with any other tips or creative ways you use the platforms or ask whatever questions you may have, and we’ll see you on Facebook Live and Periscope!

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Frameable Faces Photography
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Frameable Faces Photography is a small biz retail mom & pop shop of Doug&Ally Cohen located in the Orchard Mall in West Bloomfield, Michigan, United States Of America!
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Ally & Doug can be reached at the studio at tel:248-790-7317 or emailed at mailto:info@frameablefaces.com
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Being “Frameable” is an attitude, a community, a way of life – a life you would want to celebrate and display on your walls for all to see!  Tell us… ARE YOU FRAMEABLE?
**********************************************
Join the Frameable Faces Community – sign up for our email newsletter for the best of the week in the Frameable Faces World!  Click here!

Frameable Faces and Politics? They Don’t Mix and Probably Shouldn’t For Your Business…

Frameable Faces and PoliticsIn this election season politics dominate our airwaves as well as our social media feeds.  In my view it’s generally not a good idea for a business to share their political opinions.  We’ve seen many examples of businesses doing this and the controversy that follows.  Chick-fil-A is a recent high profile example that comes to mind and I also found an interesting article that examines the politics of retailers and the potential impact on their brands.

Frameable Faces and Politics?

If anyone is curious who I’m voting for and why I suppose you could call me privately and I might be willing to discuss my views.  While I have definite opinions I will not be making any public statements of support nor any attacks on either President Obama or Governor Romney.  I believe Frameable Faces is a place where people should come to celebrate.  If we have success as a studio it is going to be because of the relationships we build and the faces we capture with photography – it’s certainly not going to be based on our politics.  This should be a place for #frameables of any color, creed, orientation or affiliation.  I can’t stand the partisanship and the politics as they are happening, but I still love our system overall.  It’s flawed to be sure but in the photography business we spend a lot of time studying faces, and just as human imperfections are part of what make people lovable and unique the same can be said for our system of government.  At the end of the day one candidate will win and one will lose based on who we (the people) say.  It’s America and I love it.  The loser will concede and we’ll move on.  There will likely be no military coup or revolution.

Keep the election in perspective

So here is my political statement – it’s actually a history lesson…  I am a huge student of American history and for those of you who don’t know much about the history of our politics, if you think the partisanship and the ugly side of recent elections are getting worse and it makes you feel the country is going in a bad direction I have news for you – this is NOTHING.  Picture Joe Biden and Paul Ryan challenging each other to a fight – or a duel with pistols for example – don’t forget something like that actually happened.  The man on your 10 dollar bill?  That’s Alexander Hamilton, a founding father who was killed in a duel by former Vice President Aaron Burr just across the river from Manhattan.  The whole decade of the 1790’s was fueled by bitter rivalries within the government and intense partisanship between the Federalists and Democratic-Republicans.  Washington felt Jefferson betrayed him.  Adams and Jefferson went from friends to enemies (they reconciled in their later years).  The elections of 1824 and 1828 between John Quincy Adams and Andrew Jackson were so explosive they are almost hard to believe…  Lincoln’s election in 1860 was a catalyst for an awful war between North and South.  A deal was made to put Rutherford B. Hayes in office after the 1880 election after messy and confusing results.  The 1912 election saw Teddy Roosevelt turn on his dear friend William Howard Taft, storm out of the Republican convention, form his own party and hold his own convention which essentially had the effect of handing the presidency to Woodrow Wilson.  Partisan politics and negative campaigning is certainly nothing new.

Life will go on

My message is for everyone to keep a little perspective going into this election, and while I understand having strong feelings about your convictions I don’t think it is wise to mix your business with your politics.  I’ll vote how I’ll vote and I’m not going to fan the flames of anger by using the platform of our business and this blog to try to impose my views on others.  Regardless of the results of the election the sun will still rise on Wednesday morning.  Republican and Democratic officials will still be working together to help the victims of superstorm Sandy on the East coast.  I’ll wake up and have breakfast with my kids and get them to school, and Ally and I will open up the studio of our dreams and take more pictures.  And, as all Americans should, I’ll wish the best to our president regardless of which man wins the election.

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Frameable Faces Photography
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Frameable Faces Photography is a small biz retail mom & pop shop of Doug&Ally Cohen located in the Orchard Mall in West Bloomfield, Michigan, United States Of America!
************************************************
Ally & Doug can be reached at the studio at tel:248-790-7317 or emailed at mailto:info@frameablefaces.com
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Facebook: http://facebook.com/frameablefaces
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YouTube: https://youtube.com/frameablefaces
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Pinterest: http://pinterest.com/frameablefaces
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Being “Frameable” is an attitude, a community, a way of life – a life you would want to celebrate and display on your walls for all to see!  Tell us… ARE YOU FRAMEABLE?
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Join the Frameable Faces Community – sign up for our email newsletter for the best of the week in the Frameable Faces World!  Click here!

 

Attention Small Business Owners – 10 things you should know

I just read a fantastic blog post that I wanted to share. http://virtualphotographystudio.com/photographyblog/2010/05/running-a-photography-business/comment-page-1/#comment-11993 It is entitled “10 Things You Should Know About Running A Photography Business”, but you could easily remove the word “Photography” as most of these are universal and wherever the topic is specifically photography related you could easily insert products or services from your own trade.

For us this was mostly reinforcement that we are approaching our business the right way but we still have two weaknesses on this list and we’ll be the first to admit them:

Number 3 – we need to hand off some of this bookkeeping – NOW.  I’m good at tracking many aspects of our business but I’m not exactly an expert bookkeeper and some of this stuff bogs me down.  When I read this point it kind of smacked me in the face….

Number 6 – actually more of a strength for us overall (so maybe I lied).  We do this well – we are specialists and not generalists (love that way of putting it by the way).  We do NOT specialize in event photography.  We will not photograph huge events.  Or even pretty big events.  We will photograph certain smaller events and we are selective about which ones will fit for us and our clients.  We are fortunate to have the talents of miss Angela Bell as well for some of our informal events such as engagement parties that require more casual images – she is our second photographer and she does a great job on those.  As a rule however, we specialize in portrait photography – all kinds.  Yes it’s a broad category but it’s one category we enjoy the most and it’s where we rock.  I listed this one because we need reminding – as do all business owners – to resist the temptation to accept a one-off job that isn’t really what you do best and isn’t what you want to be known for.  We’ve done this before and we’ve learned that we should not be doing it or we should at least think it all the way through first.

Hope this helps and we would like you to add any advice for us and for each other if there is something you don’t see on this list.  Please comment and join the discussion!

– Doug

Why is Professional Baby Photography Worth the Price Tag?

We thought this was a good article and here is why… The article goes into detail about some things to consider when deciding to invest in professional photography and what the value is, and we take all the elements described here very seriously. This applies not just to babies, but to maternity, children, families, high school seniors and all the rest. We love doing what we do and we love our people – as some of you reading this already know we have become very close to many of you and we appreciate you letting us into your lives to help capture all the great moments that have happened in front of Ally’s camera!!!

Why is Professional Baby Photography Worth the Price Tag?

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